Name the problem before you buy.
A good health purchase solves a problem you can name. A bad one sells a feeling you cannot measure.
Intelligence for Your Life
Daily email archive
Worth Your Money
Worth Your Money is about value: what helps, what wastes time, and what is worth paying for.
The subscription test.
Subscriptions get expensive when they become invisible. Ask whether you would sign up again today.
Three questions for a wellness claim.
A wellness claim should tell you what changed, for whom, and compared with what.
Cost per use.
Cheap is not always frugal. Expensive is not always quality. The useful question is cost per use.
The 24-hour rule.
Money stress gets worse when every decision feels urgent. Calm saves money.
Buy less friction.
The best product is sometimes the one that removes friction from a habit you already value.
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